Podcast producers, your audio platform is some of the fastest growing marketing space available to major brands. Have you considered a strategy to monetize your show? With over 160 million Americans listening to podcasts and 41% of the US population listening monthly, your show should be a significant piece of Podspot’s advertising inventory.
We are working with some of the biggest brands in the retail market. Our advertisers are looking to get into the ears of your slice of the 60% of consumers listening to podcasts. Hopefully you are experiencing this with your audience but, audience numbers across podcasts platforms have doubled in the past 10 years.
Not only have listenership increased at a dramatic pace but so has ad spend. Reported statistics suggest that podcast advertising will exceed $2.17 billion by the end of 2023 and will nearly hit $3 billion by the end of 2025.
Not every podcast is supported by a major company or funded by a major donor. Although audiences are loyal, educated and financially secure, they are not conditioned to fund their favorite podcasts. But they are very happy to engage with the brands or retailers who are spending their ad dollars on the platform. Audiences say overwhelmingly that they listen to the ads and will often be influenced to buy the products promoted by the host.
Are you tapping into this growing revenue stream? If not, you need to reconsider. How are you stewarding your show’s content? Are you hiding your talent in the ground or are you investing in the future for the sake of spread of the message? If this opportunity sounds interesting to you, reach out to one of our Podspot team members who would be happy to talk to you about monetizing your show and matching you will an advertiser who would be compatible with your show and audience.
info@podspotdigital.com
With over 20 shows and adding more all the time, Podspot has a range of audiences, themes and content compatible with advertisers’ marketing demographics in the conservative thoughtful space.
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Podspot is digital marketing firm helping faith-based podcasters steward and expand their reach by monetizing their content; and helping advertisers grow their brands by connecting them to loyal, thoughtful , and engaged consumers who listen.
Heard at the end of an episode, post-roll ads resemble pre-roll ads in all but placement.
Pre-roll ads are generally shorter than mid-roll ads at about 15-seconds, but remain some of the most effective .
Mid-Roll ads are generally 60-seconds long and read by the host for maximum impact.
